Notes on AI video production: process, formats, pricing
How commercial films are produced with generative tools: the process, what source material can do, formats, and what drives the price.
A series of films or one: when a series actually pays
One film closes one job. A series closes several, but only when the pieces share a meaning and a look. Here is how to tell which one your project needs.
ReadQuestions to ask before commissioning AI video
AI video suppliers are easy to find and quick to quote. The more useful conversation is about how the work will run and what ends up in your hands when it is finished.
ReadTurning a single PDF into a film: when the deck is all you have
A company may have only a PDF: a few slides, diagrams, and images. That can be enough to start planning a film, but it is not always enough to move straight into production.
ReadA music video built with generative tools: where to start
A clip doesn't need a shoot if you have a clear visual plan and quality training inputs for the model. The key is knowing what generation can and cannot do before production starts.
ReadShowing a building material as a product
Specifications don't sell the material. A film shows how it behaves on a roof, in a facade, under load. AI makes this possible without a film crew on every site.
ReadApproving a film in two rounds
Most delays in approval happen not because the result is weak, but because there is no clear procedure. Two rounds are enough if you define upfront what each round covers.
ReadHotel films: what to show beyond the rooms
A room matters, but guests choose more than a bed and an interior. A useful hotel film helps them picture the whole stay, from arriving on site to spending time in the spaces around them.
ReadAI avatars for business: where they work and where they don't
An AI avatar from one photograph is a genuine production tool, but not for every task. Here is where the format delivers and where it just looks cheap.
ReadAI video for real estate and hotels: what it shows and what it hides
Property and hospitality are the two sectors where this format earns its place, and also the two where it is easiest to overpromise. Here is where it works and where it does not.
ReadWhat your stills can become: reading the source material
Before every project I look at what already exists rather than at what is missing. Here are the material types I have worked with, and what each one realistically produces.
ReadVertical vs horizontal: what changes in the edit
A vertical film is not a horizontal film turned 90 degrees. It is a different language: different frame, different rhythm, different place for text. Here is what changes in the work and why duplicating one file into two formats does not work.
ReadCommercial film without a shoot: how it actually gets made
No crew, no lighting, no location booking. Instead, your existing material, a script, and generative tools. Here is an honest breakdown of how a film like this gets built, and where you are needed in the process.
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