https://igorsky.ru/en/articles/ How commercial films are produced with generative tools: the process, what source material can do, formats, and what drives the price. en-us https://igorsky.ru/en/articles/series-versus-one-film/ https://igorsky.ru/en/articles/series-versus-one-film/ Fri, 23 Oct 2026 09:00:00 +0300 How to decide between one hero film and a set of shorter ones. What a shared visual language buys you, where a series saves money, and where it costs more. https://igorsky.ru/en/articles/questions-before-commissioning-ai-video/ https://igorsky.ru/en/articles/questions-before-commissioning-ai-video/ Tue, 20 Oct 2026 09:00:00 +0300 What to establish before work begins: source material, script ownership, revision rounds, rights to imagery and music, approvals, and what you actually receive. https://igorsky.ru/en/articles/video-from-a-single-pdf/ https://igorsky.ru/en/articles/video-from-a-single-pdf/ Fri, 16 Oct 2026 09:00:00 +0300 How to shape a project film from a presentation: separate verified facts from visual ideas, build a clear narrative, and identify what else the production may need. https://igorsky.ru/en/articles/a-music-video-built-with-generative-tools/ https://igorsky.ru/en/articles/a-music-video-built-with-generative-tools/ Tue, 13 Oct 2026 09:00:00 +0300 How to brief a generative music video when you have no film crew. Real case with a Russian-language lip-sync video: from references and storyboard to a finished clip in days, not weeks. https://igorsky.ru/en/articles/showing-building-material-as-product/ https://igorsky.ru/en/articles/showing-building-material-as-product/ Fri, 09 Oct 2026 09:00:00 +0300 How to turn specs, samples, and site context into a product film for dealers and architects. Real case with TechnoNIKOL: from technical sheet to video that shows the material in action. https://igorsky.ru/en/articles/approving-a-film-in-two-rounds/ https://igorsky.ru/en/articles/approving-a-film-in-two-rounds/ Tue, 06 Oct 2026 09:00:00 +0300 Why approvals get stuck in endless revisions and how to structure the process so the project closes in two cycles: a structural review and a technical sign-off. https://igorsky.ru/en/articles/hotel-film-beyond-the-rooms/ https://igorsky.ru/en/articles/hotel-film-beyond-the-rooms/ Tue, 06 Oct 2026 09:00:00 +0300 A practical way to shape a hotel film around the guest experience: arrival, shared spaces, service and the setting. Grounded in real hospitality work, without generic promises. https://igorsky.ru/en/articles/ai-avatars-business-where-they-work/ https://igorsky.ru/en/articles/ai-avatars-business-where-they-work/ Fri, 02 Oct 2026 09:00:00 +0300 Real cases where an AI avatar generated from a single photo solves the problem, and where it falls short: founder messages, personal brand content, training, pitch decks. The limits of the format. https://igorsky.ru/en/articles/ai-video-real-estate-hotels/ https://igorsky.ru/en/articles/ai-video-real-estate-hotels/ Wed, 30 Sep 2026 09:00:00 +0300 Where generated film genuinely outperforms a conventional shoot for property and hospitality, and where it stops being the right tool. From real project work. https://igorsky.ru/en/articles/reading-your-source-material/ https://igorsky.ru/en/articles/reading-your-source-material/ Tue, 29 Sep 2026 09:00:00 +0300 Which materials work for an AI-produced film and what each type actually delivers: architectural renders, developer PDFs, phone photos, interiors before furnishing. https://igorsky.ru/en/articles/vertical-vs-horizontal/ https://igorsky.ru/en/articles/vertical-vs-horizontal/ Tue, 29 Sep 2026 09:00:00 +0300 Why a vertical film for social is not a cropped horizontal one. Framing, pacing, text placement, sound, and how the production process shifts when the aspect ratio flips. https://igorsky.ru/en/articles/commercial-film-without-a-shoot/ https://igorsky.ru/en/articles/commercial-film-without-a-shoot/ Mon, 28 Sep 2026 09:00:00 +0300 The production process from brief to final file, script, storyboard, generated shots, edit. What the client is asked for and where decisions are made.